Sales and Acquisitions Vocabulary | Key Vocabulary and Phrases for English Learners


Sales and acquisition are key activities for any business looking to grow and expand. Whether you're selling a product or service, or acquiring a new company or piece of property, there are key terms and concepts that you need to be familiar with. Here's a table of some of the most important sales and acquisition vocabulary to help you navigate these processes.


VocabularyDefinition
AcquisitionThe process of acquiring or obtaining something, especially a company or a piece of property.
ProspectingThe process of identifying potential customers or clients for a product or service.
LeadA potential customer or client who has shown interest in a product or service.
Cold callA phone call made to a potential customer or client who has not expressed interest in the product or service.
Warm callA phone call made to a potential customer or client who has shown some interest in the product or service.
Sales pitchpersuasive presentation or speech that aims to sell a product or service.
ClosingThe process of finalizing a sale, including negotiating the terms and completing the transaction.
Sales cycleThe process of identifying, approaching, and closing a sale.
Customer retentionThe process of maintaining a relationship with existing customers to ensure repeat business.
Customer relationship management (CRM)The use of technology and strategies to manage and improve customer interactions and relationships.
Account managementThe process of managing ongoing relationships with customers or clients to ensure their satisfaction and loyalty.
UpsellingThe practice of encouraging a customer to purchase a more expensive or additional product or service.
Cross-sellingThe practice of offering a complementary product or service to a customer who has already made a purchase.
Value propositionThe unique benefit or advantage that a product or service offers to customers.
Sales funnelThe process of moving potential customers through various stages of the sales process, from awareness to purchase.
ROI (Return on Investment)The measure of the profitability of an investment, typically calculated as a percentage of the initial investment.
Prospective buyerA potential customer or client who is considering making a purchase.
Sales targetA specific goal or objective for the number of sales to be made within a certain period of time.
Closing ratioThe percentage of potential customers who ultimately make a purchase.
Sales quotaA specific sales target or goal that must be met by a salesperson or team within a certain period of time.
TerritoryA geographic area assigned to a salesperson or team to manage and develop.
Sales commissionA percentage of the sales price that a salesperson receives as compensation for making a sale.
Sales forecastA projection of future sales based on past performance and current market trends.
Sales pipelineA visual representation of potential sales opportunities at various stages of the sales process.
Objection handlingThe process of addressing and overcoming objections or concerns that potential customers may have about a product or service.
Sales trainingThe process of teaching sales skills and techniques to salespeople.
Sales enablementThe use of technology and resources to empower salespeople to sell more effectively.
ReferralA recommendation or introduction of a potential customer or client to a salesperson or business.
Sales territory planningThe process of developing a strategy for managing and developing a sales territory.
Sales analyticsThe use of data and analysis to understand and improve sales performance.
Sales force automationThe use of technology to automate and streamline the sales process.
Sales operationsThe management and coordination of sales activities and processes.
Sales managementThe leadership and oversight of a sales team or department.
Sales incentiveA reward or compensation offered to salespeople for meeting or exceeding sales targets.
Sales negotiationThe process of discussing and reaching an agreement on the terms of a sale.
Sales promotionThe use of marketing tactics and incentives to encourage sales.
Sales cycle lengthThe amount of time it takes to move a potential customer through the sales process and close a sale.
Sales conversion rateThe percentage of potential customers who ultimately make a purchase.
SalespersonA professional who is responsible for selling products or services.
Sales volumeThe total amount of sales revenue generated within a certain period of time.
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